BLACKPINK’s Jennie Features in Beats by Dre Ad

BLACKPINK’s Jennie appeared in a Beats by Dre ad, featuring a rap celebrating feminine strength, which received mixed reactions on theqoo. While many praised her feminist message, others criticized its authenticity and questioned the idol industry’s impact on women’s rights.

Jennie’s Collaboration with Beats by Dre

A video advertisement featuring BLACKPINK’s Jennie, in collaboration with Beats by Dre, has been uploaded to the Korean community site, theqoo. This advertisement includes a rap performed by Jennie, with an extended version of the rap also being released.

Lyrics Celebrating Feminine Strength

The lyrics are as follows:
“Taken for granted, taken as hostage
Carried the baggage, carried the past us
As luck would have it, future was written
They didn’t plan for women to woman up
They didn’t plan it but we came out of history like fuck it
They didn’t want it but we came out of history like justice”

Many interpret these lyrics as Jennie expressing pride in BLACKPINK’s success as female artists.

Positive Reactions from the Community

theqoo members have responded enthusiastically to Jennie’s video, leaving numerous positive comments. Many are thrilled to see a successful woman like Jennie voicing feminist perspectives.

Criticisms and Counterarguments

However, there are counterarguments. Some interpret the line “They didn’t plan for women to woman up” as implying that there was a belief BLACKPINK wouldn’t succeed because they are women. Critics argue that this sentiment never existed, pointing out that groups like Girls’ Generation, 2NE1, f(x), and Red Velvet had already achieved significant success before BLACKPINK’s debut. This criticism appears valid considering the context of the thriving girl group scene prior to BLACKPINK.

Inconsistencies in Feminist Support

Historically, theqoo members have held the view that the idol industry undermines women’s rights. Jennie herself has faced criticism for contributing to this perceived decline in women’s rights. Given this background, the current positive reception to her video seems inconsistent.

Limited Engagement with Counterarguments

theqoo members have not substantially countered these criticisms, yet they continue to praise the lyrics. They particularly appreciate the use of “woman up” instead of “man up” and find the phrase “came out of history” appealing.

Questioning the Authorship and Feminist Stance

Ultimately, it appears that Jennie did not write these lyrics herself. This raises questions about the significance of debating her feminist stance based on these lyrics.

I appreciate you taking the time to read this post. Please share your thoughts in the comments!