BLACKPINK member Jennie has trademarked Her Full English Name

BLACKPINK member Jennie has officially trademarked her full English name, “JENNIE RUBY JANE”. This strategic move aims to solidify her personal brand and expand her business ventures, especially in the global market. The news has sparked various reactions among fans, with some expressing support and others raising questions about the necessity of such a move.

Trademark Registration and Its Implications

BLACKPINK member Jennie has officially trademarked her full English name, “JENNIE RUBY JANE.” The South Korean Intellectual Property Office granted the trademark registration on March 15th of this year, following an application submitted in January 2022. This move solidifies her personal brand and opens doors for a wider range of business ventures. The trademark covers a vast array of products and services, including apparel, jewelry, food and beverage, and even cosmetics.

Jennie’s decision to trademark her full name aligns with her recent endeavors in the global entertainment industry. She has been actively using “JENNIE RUBY JANE” in her professional life, particularly during her acting debut in HBO’s “The Idol.” This strategy demonstrates her commitment to establishing a distinct global identity.

Fan Reactions and Online Discourse

The news of Jennie’s trademark registration sparked a lively debate among fans and netizens on the popular Korean online community, instiz. While many expressed support for her proactive approach to personal branding and her global aspirations, others questioned the necessity of such a move.

Some netizens were surprised to learn about Jennie’s middle names and voiced their curiosity about the reasons behind creating a full English name. A few even expressed skepticism, questioning why a non-expatriate would adopt a full English name. However, many argued that this was simply a strategic move to protect her brand and facilitate her global activities.

Additionally, there was a heated discussion about the “taste” of the name “JENNIE RUBY JANE.” Some argued that it sounded outdated or overly formal, comparing it to old-fashioned Korean names. Others defended the name, stating that it suited Jennie’s image and that such criticisms were simply rooted in jealousy.

Balancing Solo Activities and Group Commitments

Amidst her personal branding endeavors, Jennie continues to be an active member of BLACKPINK. She recently renewed her contract with YG Entertainment for group activities while also establishing her own agency, OA Entertainment. This move allows her to pursue solo projects and expand her creative horizons.

As BLACKPINK gears up for their 2025 comeback, Jennie’s trademark registration highlights her determination to establish a strong individual presence while remaining a beloved member of one of the world’s most popular girl groups.

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