The BLACKPINK world tour is set to begin in July, marking the group’s highly anticipated return to the global stage. Fans around the world are eager to see how BLACKPINK’s solo successes will contribute to the impact of the world tour. With expectations high, the tour promises to be a landmark event for both BLACKPINK and the entire K-pop industry.
BLACKPINK World Tour Kicks Off in July with a Grand Comeback
BLACKPINK will return as a full group this summer with a world tour kicking off on July 5-6 at the Goyang Sports Complex. This comeback marks their first group activity in nearly two years since the “BORN PINK” tour in 2022-2023. After concluding that tour, BLACKPINK renewed their contract with YG Entertainment and focused on solo projects. Now, YG is fully committed to making the group’s comeback a success, even creating a dedicated team to support this large-scale project. Fans are particularly excited as BLACKPINK aims to break their own record of attracting 1.8 million concertgoers from the previous tour.
Solo Activities Strengthening BLACKPINK’s Group Impact
During the group’s hiatus, each member broadened her global reach through solo activities. Rosé’s pre-release track “APT.” from her album “rosie” achieved remarkable success, reaching No. 3 on the Billboard Hot 100 and No. 2 on the UK Official Singles Chart. Jisoo’s mini album “AMORTAGE” also topped the iTunes Worldwide Album Chart. Lisa is set to release “Alter Ego” on the 28th, and Jennie will follow with “Ruby” on the 7th of next month. Collaborations with international artists like Bruno Mars, Rosalia, Doja Cat, and Dua Lipa have further elevated their global status. The members have also expanded their careers into acting and fashion, with Lisa joining the cast of HBO’s “The White Lotus” and Jisoo leading Coupang Play’s “Newtopia.”
How the Solo Success of BLACKPINK Boosts the World Tour
Industry experts draw parallels between BLACKPINK’s strategy and Marvel’s approach with the “Avengers” franchise. By showcasing each member through solo projects—Lisa targeting the Asian market, Jennie focusing on Hollywood, Rosé eyeing the U.S. pop scene, and Jisoo engaging global fans—BLACKPINK has expanded its influence. As the group comes back together, fans can expect a powerful synergy that maximizes their individual successes. The upcoming concerts will also benefit from this approach, as strong solo stages are anticipated to captivate audiences.
K-pop Industry Awaits the Return of BLACKPINK with the World Tour
The K-pop industry has struggled with declining album sales, with January 2025 recording only 3.3 million units sold among the top 400 albums, the lowest since 2021. BLACKPINK’s comeback is expected to draw global attention to K-pop, potentially revitalizing the market. Their world tour could reignite interest in K-pop both domestically and internationally, offering a much-needed boost to the industry.
Venue Controversy and Future Prospects for Seoul Concerts
While anticipation is high, some controversy has arisen on the Korean community site MLBPARK regarding the Goyang Sports Complex as the tour’s starting venue. Critics argue that a country with South Korea’s economic stature should offer better venues for top-tier artists. Jamsil Stadium is under renovation, and the Seoul World Cup Stadium remains closed to preserve the turf for football. These limitations leave few venue options. Even international stars like Kanye West and Coldplay performed in Goyang due to the lack of choices. This issue will likely continue until the Seoul Arena opens in 2027. The new venue will hold up to 28,000 people and focus on music events. It promises to enhance concert experiences for K-pop fans.
Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
As a Japanese fan, I’m so excited for BLACKPINK’s Japan tour! See you there!