BTS member Jin has been appointed as the global brand ambassador for the renowned French jewelry house Fred Joaillier. Jin’s vibrant energy, positive message, and shared values with the brand make him an ideal representative of Fred’s ethos. The partnership highlights Jin’s global influence and the brand’s commitment to embracing life’s joys.
Radiant Energy, Shared Values, and a Positive Message: The Convergence of Jin and Fred
On July 9, 2024, French high jewelry Maison Fred Joaillier announced the appointment of BTS’s Jin as its global brand ambassador. Fred cited Jin’s passionate approach to life, his love, wit, humor, and radiant smile as perfectly embodying the brand’s values.
As a 21st-century pop icon, Jin is set to share Fred’s values and DNA with the world through his vibrant energy as an artist. Fred’s ethos revolves around conveying the joy of life, inspired by the dazzling light and colors of the French Riviera.
Valérie Samuel, Fred’s Executive Vice President and Artistic Director, expressed that Jin’s radiant energy, artistic qualities and values, relentless pursuit of excellence, and bold adventurous spirit closely align with those of Fred’s founder, Fred Samuel. She further emphasized that Jin’s message of embracing life with positivity and living it to the fullest resonates perfectly with Fred’s brand identity. Samuel conveyed her excitement about the promising future ahead with Jin as the global brand ambassador.
Reactions from the Korean Community: Joy, Jokes, and Controversy
The news was met with great enthusiasm and admiration for Jin’s visuals among many members of the Korean online community theqoo. Some members, unfamiliar with Fred’s status as a luxury brand, inquired about it from others. Fred’s positioning as a high-end brand makes it largely inaccessible to theqoo members in terms of affordability.
In a lighthearted manner, members engaged in playful banter about purchasing Fred items, only to discover they were sold out. However, some members, seeking to project an image of affluence, falsely claimed to have purchased Fred items, expressing disappointment at being unable to buy more.
As discussions about Fred progressed, an unexpected controversy arose. One member made a provocative statement implying that people from rural areas would be unaware of Fred. This sparked anger and rebuttals from members from rural areas. The ensuing argument devolved into a heated exchange of insults, with each side accusing the other of ignorance.
Luxury Brand Promotion and Fan Discomfort
Jin’s appointment as Fred’s global brand ambassador is undoubtedly a cause for celebration. However, it is also important to acknowledge the potential discomfort felt by fans who cannot afford the luxury brands that celebrities endorse. While it is crucial for fans to recognize the aspirational nature of the celebrity lifestyle and focus on their own lives, this can be a challenging concept for younger fans to grasp. It is essential to acknowledge the duality that exists in such situations.
Conclusion
Jin’s selection as Fred’s global brand ambassador serves as a testament to his artistry and the recognition of his values. Nevertheless, it is imperative to engage in discussions about the impact of luxury brand endorsements on fans. Mutual respect and understanding are paramount for fostering a healthy relationship between celebrities and their fans.
I appreciate you taking the time to read this post. Please share your thoughts in the comments!