FIFTY FIFTY agency, ATTRAKT, has partnered with Sony Music Entertainment Korea for the global distribution of the group’s upcoming album. Sony Music will support FIFTY FIFTY’s worldwide marketing efforts, aiming to repeat their past Billboard Hot 100 success. Fans are optimistic about FIFTY FIFTY’s future, with expectations high for their continued global impact under Sony Music’s guidance.
FIFTY FIFTY and Sony Music Sign Global Distribution Deal
FIFTY FIFTY’s agency, ATTRAKT, announced a global distribution agreement with Sony Music Entertainment Korea. This partnership will see Sony Music handle worldwide distribution for FIFTY FIFTY’s upcoming release on September 20, which marks their return as a five-member group. In addition, Sony Music will support global marketing efforts, with Arista Records, under the Sony Music umbrella, leading the U.S. marketing campaign. Sony Music is recognized as one of the world’s top three music companies, alongside Universal and Warner Music.
FIFTY FIFTY’s Comeback with Sony Music’s Support
Last February, FIFTY FIFTY gained global popularity with their hit “Cupid,” which peaked at 17th on the Billboard Hot 100 chart. However, controversy arose when all members sought to terminate their contracts with ATTRAKT in June of the same year. Only Keena returned, and FIFTY FIFTY will relaunch with new members next month. Sony Music views this partnership as a key moment in its K-pop strategy, with FIFTY FIFTY’s talent combined with Sony Music’s global influence expected to make a significant impact in the music industry.
FIFTY FIFTY and Sony Music Aim for Global Success
ATTRAKT’s CEO, Jeon Hongjoon, expressed his excitement over forming a global partnership with Sony Music. He views this as a crucial step for FIFTY FIFTY’s international growth. Sony Music’s global influence combined with FIFTY FIFTY’s talent creates a powerful synergy. This partnership aims to propel FIFTY FIFTY to new heights, with Jeon committed to supporting the group’s goal of another Billboard Hot 100 hit. Fans and industry insiders alike have high expectations for this collaboration, anticipating significant global achievements.
Positive Reactions to the Deal
The news was well received in Korean online communities like theqoo, where users praised Jeon despite past betrayals, acknowledging his competence as recognized by Sony Music. Fans remain optimistic about FIFTY FIFTY’s future, anticipating more hit songs and calling for a re-recording of “Cupid,” though copyright issues may delay this.
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That’s how it works. Labels usually sign deals with giants like Universal and Sony for global distribution when releasing albums overseas. Even big companies like HYBE have a 10-year deal with Universal. FIFTY FIFTY signing with Sony is a huge win.