The success of FIFTY FIFTY since their comeback has sparked widespread discussion in Korean communities. Their new album Love Tune and its title track “SOS” achieved significant success on various charts, reflecting support from a loyal fanbase. Despite some criticism from former fans, many remain optimistic about the future success of the group due to their vocal talents and strong song selection.
Comeback and Ongoing Success of FIFTY FIFTY
FIFTY FIFTY’s comeback on September 20, 2024, has sparked debates in Korean communities regarding the success of their performance. Many fans have discussed how FIFTY FIFTY has performed since their return. The majority of Koreans believe that CEO Jeon Hongjun of ATTRAKT was betrayed by former FIFTY FIFTY members. As a result, a significant number of fans support the current FIFTY FIFTY, focusing on their latest achievements.
Success of FIFTY FIFTY on Music Charts
In forums like MLBPARK, many fans believe that FIFTY FIFTY’s comeback has been successful. The title track “SOS” from their new album Love Tune reached 6th place on the Melon HOT100 chart and ranked 6th on YouTube Music’s weekly popular songs chart. Additionally, “SOS” claimed 2nd place on the weekly music video chart and debuted 7th on Billboard’s World Digital Song Sales chart. Their album also sold over 20,000 copies in the first week. Considering ATTRAKT is a small company and FIFTY FIFTY is essentially a new group due to its revamped members, these results are remarkable.
Criticism from Former Fans
However, there is also criticism, especially from former FIFTY FIFTY fans. They argue that the group has not achieved significant success in domestic charts or Billboard rankings, particularly when compared to the former FIFTY FIFTY’s hit “Cupid.” They believe that the current FIFTY FIFTY is not benefitting from the previous group’s success, especially since the original group had a minimal fanbase in Korea. Nonetheless, some counter that in today’s music industry, YouTube Music rankings hold more importance than Melon chart positions.
A Balanced Perspective
A more balanced perspective notes that FIFTY FIFTY’s internal conflict began just as their fanbase was starting to grow with the success of “Cupid” on Billboard. Since the fanbase did not fully develop, the current FIFTY FIFTY sold over 20,000 copies mostly due to support from middle-aged male fans who admire CEO Jeon Hongjun. To build a larger fanbase, the group must continue releasing albums with high-quality songs. While FIFTY FIFTY’s vocal talents and Jeon Hongjoon’s song selections are promising, ATTRAKT lacks experience in fan management, which may hinder their future growth.
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Good luck FIFTY FIFTY. I hope you come to Europe in the future 🙏