Jennie’s agency, ODDATELIER, quickly issued an apology for her indoor smoking, acknowledging her mistake and personally apologizing to affected staff. The public had mixed reactions, appreciating the prompt and clear apology but also criticizing her initial lack of awareness. Fans defended the agency’s role in the apology, highlighting that Jennie’s agency is managed by her mother, making it a personal apology in essence.
Agency Issues Apology for Jennie’s Indoor Smoking
On July 9th, Jennie’s agency, ODDATELIER, issued a concise apology regarding her indoor smoking. The agency expressed regret for Jennie’s actions, stating that she is reflecting on smoking indoors and causing inconvenience to other staff members. Additionally, Jennie has personally contacted the staff present at the time to apologize.
Hello. This is OA Entertainment.
We sincerely apologize to everyone who felt uncomfortable with Jennie’s actions in the content released on the 2nd.
Jennie acknowledges and deeply regrets her mistake of vaping indoors and causing inconvenience to the staff. Jennie has personally apologized to all the s
taff on-site who may have been affected.
We apologize to her fans who have been disappointed through this incident. We hope to prevent this from reoccurring in the future.
Thank you.
ODDATELIER
Swift Response to Media Reports
The apology came swiftly, within a day of the news about Jennie’s indoor smoking being reported by the media. In South Korea, indoor smoking is socially frowned upon and illegal, with a government-imposed fine of 100,000 KRW. This explains the agency’s prompt action in addressing the issue.
Public Reactions on Social Media
When news of Jennie’s apology was shared on the Korean community site Instiz, it sparked various opinions. Many appreciated the agency’s straightforward apology, but some criticized Jennie for showing no awareness of the problem until the smoking video surfaced on Twitter. This criticism holds weight since the video was posted by Jennie’s own agency. Nevertheless, the clear and concise nature of the apology received positive feedback, especially since Jennie explicitly acknowledged her mistake and apologized to those affected.
Debates Over the Apology Issuer
However, there are criticisms regarding why Jennie did not apologize personally and instead let her agency handle it. Jennie’s fans countered this by explaining that ODDATELIER is a one-person agency solely representing Jennie, managed by her mother. Thus, it can be seen as Jennie apologizing herself. They also cited the case of top Korean actress Han Sohee, who faced backlash after issuing emotional apologies. Therefore, a more objective and rational apology from the agency was deemed appropriate.
Focus on Apologizing to the Right People
It was argued that the apology should be directed towards Jennie’s staff, who were directly affected, and not necessarily the fans. Many suggested that Jennie, now revealed to be a smoker, should openly use designated smoking areas in the future. In South Korea, female celebrities smoking publicly is often viewed negatively, which might have led Jennie to smoke indoors secretly.
Jennie’s History of Challenging Social Norms
Jennie has a history of breaking social taboos. She appeared in a sexually suggestive nurse costume in a music video and performed provocative choreography in the HBO drama “The Idol.” Her indoor smoking can be seen as another act of defiance against societal norms, particularly the taboo against female celebrities smoking publicly. Given her global popularity, Jennie seems empowered to challenge these conventions.
Here’s a link to instiz.I appreciate you taking the time to read this post. Please share your thoughts in the comments!