BLACKPINK’s Jisoo’s appearance at the Christian Dior show sparked debate over the brand’s ethics, with Korean consumers expressing outrage over revelations of exorbitant pricing and the alleged use of Chinese undocumented workers in manufacturing. The incident highlights the growing importance of ethical considerations in the luxury fashion industry and the impact of brand controversies on consumer perceptions.
Jisoo’s Dazzling Appearance at Christian Dior Show
BLACKPINK member Jisoo captivated the crowd at the recent Christian Dior Fall 2024-2025 Haute Couture show in Paris. The global ambassador for the brand stunned in a sophisticated ensemble, exuding elegance and grace. Her flawless beauty and confident demeanor drew praise from fans worldwide, with many comparing her to a medieval princess or a heroine from a romantic fantasy.
Jisoo’s Epitome of Christian Dior Elegance
Jisoo’s impeccable style and captivating presence perfectly embody the essence of Christian Dior. Her effortless elegance and timeless beauty align seamlessly with the brand’s reputation for luxury and refinement. This was not Jisoo’s first time gracing the Christian Dior runway, and her appearance this year further solidified her status as a fashion icon and a true ambassador for the brand.
Mixed Reactions to Jisoo’s Dior Ambassadorship
While Jisoo’s beauty and fashion sense were widely applauded, there were also some dissenting opinions. Some netizens commented on Jisoo’s age, suggesting that she might be too old to represent the brand effectively. Others criticized the high prices of Christian Dior products, especially in light of recent reports about the brand’s alleged unethical practices.
Christian Dior’s Pricing and Ethical Concerns
Jisoo’s attendance at the Christian Dior show reignited discussions surrounding the brand’s pricing practices. A recent news article revealed the exorbitant markup on Christian Dior handbags, with a 3.8 million won($2,733) bag reportedly costing just 80,000 won($58) to produce. This revelation sparked outrage among many Korean consumers, who felt that the brand was unfairly exploiting its customers.
Defenders of Christian Dior and the Luxury Brand Market
Despite the criticism, some netizens defended Christian Dior, arguing that the pricing of luxury goods is not uncommon. They pointed out that the costs of marketing, research, and development are significant factors in determining the final price of a product. Additionally, they emphasized the value of craftsmanship and heritage associated with luxury brands like Christian Dior.
Jisoo’s Beauty Overshadowed by Christian Dior’s Controversies
While Jisoo’s attendance at the Christian Dior show was initially met with praise for her beauty and fashion sense, the focus quickly shifted to the brand’s ethical practices. The revelation about the high markup on Christian Dior products and the alleged use of Chinese undocumented workers in their manufacturing process has significantly damaged the brand’s reputation in Korea. This incident has raised questions about the true value of luxury brands and the ethics of their pricing strategies.
Defending Christian Dior’s Pricing: A Comparison to Other Industries
Some netizens defended Christian Dior’s pricing practices by drawing parallels to other industries. They argued that similar markups are common in various sectors, including restaurants and automobiles. For instance, they pointed out that the cost of ingredients or raw materials for a restaurant dish or a car is often a fraction of the final selling price. This difference, they explained, is attributed to factors such as overhead costs, marketing expenses, and brand value.
Rebuttal: The Uniqueness of Luxury Goods
However, critics countered this argument by highlighting the unique nature of luxury goods. They emphasized that the value of luxury brands lies not only in their tangible products but also in the intangible elements associated with them, such as exclusivity, craftsmanship, and heritage. While similar markups may exist in other industries, the critics argued that the intangible value component is far more significant for luxury brands.
Shattered Illusion: Dior’s Use of Chinese Undocumented Workers
Another major blow to Christian Dior’s reputation came from revelations about the brand’s alleged use of Chinese undocumented workers in its manufacturing process. This disclosure shattered the perception among many Korean consumers that Christian Dior products were carefully crafted by skilled French artisans, adhering to traditional methods and high ethical standards.
The Perception of “Cheap Chinese Products”
The discovery of Chinese undocumented workers in Dior’s manufacturing process further fueled the perception among Korean consumers that Dior products were essentially “cheap Chinese products” marked up to exorbitant prices. This sentiment was particularly strong given the already existing concerns about the brand’s pricing practices.
Potential Impact on Korean Perception of Christian Dior
It remains to be seen whether this incident will have a lasting impact on Korean consumers’ perception of Christian Dior. The brand has already faced backlash in Korea due to its pricing practices, and these recent controversies have further eroded public trust. It is possible that this incident will lead to a decline in popularity for Christian Dior among Korean consumers.
Conclusion
Jisoo’s attendance at the Christian Dior show highlighted both the power of her influence and the growing concerns surrounding the brand’s ethical practices. While Jisoo’s beauty and fashion sense were undeniable, the controversy over Christian Dior’s pricing and labor practices has cast a shadow over the brand’s image in Korea. This incident serves as a reminder of the growing importance of ethical considerations in the luxury fashion industry.
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jisoo is so pretty omg