LE SSERAFIM’s August Comeback Amid Online Buzz and Controversy

LE SSERAFIM is set to make a comeback at the end of August, and this news has generated significant buzz on Korean online communities, attracting both support and numerous malicious comments. In response to the backlash, many netizens have defended the group, pointing out the baseless nature of the criticism. Source Music, LE SSERAFIM’s agency, has announced plans for legal action against the malicious commenters.

LE SSERAFIM’s Upcoming Comeback

The K-pop group LE SSERAFIM is set to make a comeback. Source Music, their agency, announced on June 28 that the group is preparing to return by the end of August, with the exact release date to be officially disclosed later. This comeback will mark their return six months after their third mini-album, “EASY,” which was released in February. The mini-album “EASY” achieved significant success by entering both of the main U.S. Billboard charts, the “Billboard 200” and the “Hot 100.”

LE SSERAFIM’s Busy Global Schedule

Starting from June 29, LE SSERAFIM will hold their first fan meeting in Japan, titled “LE SSERAFIM Fan Meeting PIERODA 2024 S/S-Japan.” This event will kick off in Hyogo on June 29-30, followed by performances in Aichi, Kanagawa, and Fukuoka, totaling nine shows. The group continues to maintain a hectic global schedule, solidifying their presence in the international music scene.

Mixed Reactions on Social Media

The news of LE SSERAFIM’s comeback garnered mixed reactions on the Korean community site theqoo. While many fans expressed their support, an equal number of negative comments also surfaced. These negative comments stem from previous conflicts involving Min Hee-jin and fans of NewJeans, who have taken to criticizing LE SSERAFIM. Critics mocked the group’s singing abilities, suggesting they need more practice and questioning their capacity for live performances. Some even insinuated plagiarism by asking whose songs LE SSERAFIM used as references. In response, Source Music has stated they will take strong legal action against such malicious commenters. Consequently, detractors have shifted to more indirect forms of mockery.

Baseless Accusations and Malicious Attacks

The most malicious critics have labeled LE SSERAFIM as a pro-Japanese girl group. Despite the fact that there are no pro-Japanese factions in modern Korea, these attackers use flimsy excuses, such as the presence of Japanese members in the group or photos taken with Mount Fuji in the background, to justify their claims. This behavior mirrors the unfounded attacks often seen in Korean politics, where leftists accuse rightists of pro-Japanese sentiments without evidence.

LE SSERAFIM’s Mount Fuji Photo and the Ensuing Controversy: A Rational Analysis

LE SSERAFIM’s Mt. Fuji photo sparked a pro-Japanese controversy on Nate Pann, highlighting the prevalence of anti-Japanese sentiment among young female K-Pop fans in South Korea. The incident highlights the urgent need for rational discourse, critical thinking, and historical awareness to address these entrenched sentiments.

The Toxic Culture of Online Harassment

These malicious commenters act as if it’s acceptable to constantly criticize and ridicule LE SSERAFIM. They portray themselves as righteous individuals delivering justice, while in reality, they are merely hiding their fear of legal repercussions. Some even attempt to rationalize their actions to justify their harassment of LE SSERAFIM.

Support for LE SSERAFIM and Legal Actions

Despite the negative comments, many netizens criticize these malicious attacks, pointing out that the criticism lacks any factual basis. Supporters highlight that the attacks are unjustified and stem from the desire to target young and attractive female idols. Source Music has reiterated their stance on taking legal actions against these detractors. Some netizens question the efficacy of these legal actions, noting that it often takes a long time for results to materialize. Unaware of the lengthy legal process, malicious commenters continue their attacks, only to regret their actions much later.

LE SSERAFIM’s Agency Takes Legal Action Against Malicious Comments

LE SSERAFIM’s agency, Source Music, has taken a strong stance against cyberbullying by blocking comments on the group’s YouTube and Instagram channels. They have also initiated legal action against individuals responsible for malicious comments and defamation.

The Need for a Healthier Idol Culture

The most severe issue in the Korean idol scene is the tendency to slander competing idol groups without justification, beyond supporting one’s favorite group. There is a pressing need to purify this toxic culture and foster a healthier environment for all idols and fans alike.

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