NewJeans’ comeback sparks excitement despite HYBE’s lack of promotion and rumors of mistreatment. Fans are divided on HYBE’s strategy, with some concerned about NewJeans’ future without Min Heejin. Despite uncertainty, fans remain supportive, hoping NewJeans’ talent will shine through.
A Post on Korean Community Reveals NewJeans’ Comeback
A post titled “Facts about NewJeans that no one really knows” appeared on a Korean online community. Upon clicking the post, one could find a concise message stating that NewJeans is making a comeback on May 24th at 1 PM KST, but there was a lack of promotion, leading to many fans being unaware of the comeback. The comments section was filled with messages of gratitude for sharing the news.
Lack of Promotion from HYBE
HYBE, NewJeans’ agency, has been noticeably quiet in promoting their upcoming comeback. This has led to some confusion and disappointment among fans, who are used to seeing more extensive promotional campaigns for their favorite groups. Some fans have speculated that the lack of promotion is a deliberate strategy to build anticipation, while others have expressed concern that HYBE is not doing enough to support their artists.
Fans Gather Information and Share Excitement
Despite the lack of official promotion, fans have taken it upon themselves to spread the word about NewJeans’ comeback. They have been sharing information on social media, creating fan-made content, and even organizing offline events to generate excitement for the new release. This grassroots effort has been instrumental in ensuring that NewJeans’ comeback does not go unnoticed.
In the comments, they have shared information about the title track “How Sweet” and the b-side “Bubble Gum.” Additionally, fans have provided detailed information such as the release time of the music video (4 PM KST) and NewJeans’ appearance on Music Bank today.
Overall, the atmosphere surrounding NewJeans’ comeback is a mix of surprise and excitement, with fans eagerly anticipating the release of new music and content.
Rumors of HYBE’s Mistreatment of NewJeans
Rumors have been circulating among NewJeans fans that HYBE, the group’s agency, has been mistreating them. This sentiment has been fueled by HYBE’s perceived lack of promotion for the group’s upcoming comeback, as well as the recent news that the NewJeans members submitted a petition in support of Min Heejin, the former CEO of ADOR (HYBE’s subsidiary label), who is currently embroiled in a legal dispute with HYBE.
Concerns about HYBE’s Actions
While some fans believe that HYBE’s lack of promotion is a deliberate strategy to build anticipation for NewJeans’ comeback, others are concerned that the agency is not doing enough to support the group. They worry that HYBE is not putting the best interests of NewJeans first and that their actions could be harming the group’s career.
Counterarguments: Mystery and Natural Promotion
In contrast to the concerns about HYBE’s lack of promotion, some fans believe that a more mysterious approach may actually be beneficial for NewJeans. They argue that when new music from NewJeans is released, people will be naturally curious and seek it out, leading to organic promotion.
Overall Sentiment: Support and Anticipation
Despite the rumors and concerns, the overall sentiment surrounding NewJeans’ comeback is one of excitement and anticipation. Fans, including both dedicated Bunnies (NewJeans’ fan club) and more casual listeners, are eagerly awaiting the release of new music and content. There is also a strong sense of support for NewJeans amidst the challenges they are facing due to the Min Heejin-HYBE conflict.
Uncertain Future with Potential Leadership Changes
The outcome of the Min Heejin-HYBE legal dispute remains to be seen, but there is a significant possibility that HYBE’s CEO, Min Heejin, will be forced to step down. This raises concerns about the future of NewJeans, as many fans question who will be able to provide the same level of support and guidance that Min Heejin has given the group. The rise of ILLIT, a younger HYBE group with a similar musical style, adds to these concerns, as some fans fear that NewJeans may be overshadowed without Min Heejin’s leadership.
In conclusion, NewJeans’ comeback is taking place amidst a mix of excitement, support, and uncertainty. The group’s future remains unclear as they navigate the ongoing legal dispute between Min Heejin and HYBE, and fans are anxiously awaiting to see how the situation will unfold.
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The world that New Jeans brings is so beautiful and colorful