K-pop group NewJeans has captivated Japanese audiences with their debut single “Supernatural”. The song’s nostalgic charm and the members’ soulful vocals have resonated widely, setting the stage for a successful Japanese debut. With their unique style and international presence, NewJeans is poised to make a lasting impact on the Japanese music scene.
NewJeans’ Japanese Debut: A Nostalgic Symphony
On June 21, 2024, K-pop group NewJeans made their official Japanese debut with the double single ‘Supernatural’. The release was accompanied by an official music video uploaded to YouTube.
‘Supernatural’ is a captivating track that blends a nostalgic melody with the members’ soulful vocals. The song samples Pharrell Williams’ 2009 collaboration with Japanese singer Manami, “Back of My Mind”, incorporating his iconic ad-libs and bridge. Producer 250 (Lee Oh Gong) then reinterpreted the song in a new jack swing style.
Theqoo Community’s Reaction to the Music Video
The release of the music video generated significant buzz on the Korean online community theqoo. Many comments praised the retro aesthetic, reminiscent of the 90s, and the members’ outfits that perfectly complemented the song’s vibe. Netizens were particularly surprised by the dark and edgy concept, which is a departure from the typical bright and girly visuals often seen in K-pop idol Japanese MVs. Given theqoo’s reputation for being anti-Japanese while simultaneously enjoying Japanese dramas, it’s no wonder that the 90s Japanese drama vibes resonated with the community.
The music video’s opening sequence featuring Seoul landmarks, including Namsan Tower, is expected to leave a positive impression on Japanese viewers who have visited Korea. Some viewers also drew comparisons to Japanese bubble-era city pop. Overall, theqoo praised the music video for its harmonious blend of retro trends and the Japanese album concept.
Concerns about Hyein’s Injury
While Hyein appears in the music video, she does not participate in the choreography, raising concerns about her ankle injury not being fully healed. Despite these concerns, Hyein received numerous compliments for her stunning visuals.
NewJeans’ Impact on the Japanese Music Scene
NewJeans’ Japanese debut with ‘Supernatural’ has garnered positive reception, particularly for its nostalgic sound, retro aesthetic, and the members’ captivating performances. The music video has effectively captured the attention of both Korean and Japanese audiences, setting the stage for a successful Japanese debut for the group. With their unique blend of musical styles, captivating visuals, and strong international presence, NewJeans is poised to make a significant impact on the Japanese music scene.
A New Dawn for K-Pop in Japan
NewJeans’ Japanese debut with ‘Supernatural’ marks a promising start for the group’s expansion into the Japanese market. The song’s catchy melody, retro-inspired sound, and the members’ captivating performances have garnered positive reception from both Korean and Japanese audiences. With their strong international presence and unique musical style, NewJeans is poised to make a lasting impact on the Japanese music scene, ushering in a new era for K-pop in Japan.
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