J.Y. Park(Park Jinyoung) emphasized ethics and three key conditions for idol longevity: passion, avoiding scandals, and maintaining harmony. His advice sparked agreement online, but critics pointed out contradictions in JYP Entertainment’s ethical policies. Supporters argued his message reflected personal beliefs rather than company decisions.
J.Y. Park’s Advice for Long-Lasting Idol Careers
JYP Entertainment’s CCO and chief producer, J.Y. Park, shared his secret to a long-lasting career with JYP’s rookie idols on a broadcast. Minje, a member of KickFlip, JYP’s rookie idol group that debuted in 2025, asked J.Y. Park: “I’m just starting out, so I’m curious. How can I build a career that lasts as long as yours, PD-nim?”
J.Y. Park shared three key principles for idols seeking long careers. First, they must have a strong desire to stay in the industry. Without genuine passion, longevity becomes impossible. Second, they must avoid actions that would disappoint others if exposed. Even the most talented idol can lose everything if caught doing something unacceptable. Lastly, they must maintain good relationships with fellow members. Harmony within a group is essential for long-term success.
J.Y. Park(Park Jinyoung), Ethics, and the Importance of Sincerity
J.Y. Park summarized his advice in three words: truth, sincerity, and humility. He stressed that idols must uphold ethical standards, as any wrongdoing can lead to public disappointment. His emphasis on sincerity resonated with many, as fans expect idols to maintain honest and upright behavior. KickFlip member Amaru realized that these three principles align with JYP Entertainment’s corporate motto, reinforcing their significance in the company’s philosophy.
J.Y. Park(Park Jinyoung), Ethics, and Online Community Reactions
A discussion about J.Y. Park’s words gained traction on the Korean online community theqoo. Many users agreed with his principles, stating that fans value idols who embody truth, sincerity, and humility. Some believed that following these guidelines ensures long-term success, even if some fans leave over time. Others noted that not all idols aspire to long careers, as some transition into acting. Fans often support such decisions but feel disappointed by the shift. His warning about avoiding unethical behavior was widely understood, but his emphasis on group harmony attracted less attention.
Criticism of J.Y. Park(Park Jinyoung) and JYP Entertainment
Despite general agreement with his advice, J.Y. Park faced criticism regarding JYP Entertainment’s ethical stance. Some pointed out that the company did not take strong action against idols involved in school violence or drunk driving. Critics accused him of hypocrisy, claiming that his words contradict JYP’s lenient handling of such cases. Others countered that JYP operates as a corporation, and J.Y. Park, with only a 15% stake, cannot make unilateral decisions.
Cultural Expectations and the Ethics of Public Figures
J.Y. Park’s advice reflects Korea’s strict ethical standards for celebrities. The country’s Confucian-influenced culture demands high moral integrity from public figures, often leading to harsh scrutiny. While Koreans accept these expectations as natural, foreign audiences find them excessive. This cultural framework explains why even minor ethical lapses can severely impact an idol’s career.
Here’s a link to theqoo.
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I don’t think it’s totally bad that Korea expects idols to have good personalities. But man, they go way too hard when idols mess up a little. Like, when BTS Suga got drunk and fell off a tiny scooter, I thought it was just funny. But Korean fans acted like he committed a huge crime. I really don’t get it.