PRISMFILTER leads QWER music production, delivering groundbreaking hits like Harmony from Discord and Algorithm’s Blossom. Their innovative methods have set new standards in the Korean music industry, producing chart-topping songs for QWER and other major artists. Additionally, PRISMFILTER continues to support community welfare through annual donations aimed at improving children’s education and well-being.
PRISMFILTER’s Contributions to Community Welfare
PRISMFILTER Music Group, led by CEO Lee Ki-yong, continued its meaningful year-end donation activities in 2024. On December 13, PRISMFILTER partnered with Good Neighbors’ Seoul Eastern Branch to visit Seongrowon in Dongjak-gu, Seoul. The company donated funds for facility improvement and scholarships for children’s psychological support. Additionally, PRISMFILTER staff and creators engaged in Christmas-themed activities, such as creating wreaths and distributing gifts, to spread warmth to the children. This initiative, which began in 2021, has been ongoing for four consecutive years and reflects PRISMFILTER’s commitment to fostering a culture of giving back to the community.
PRISMFILTER’s Achievements and Impact on the Music Industry
PRISMFILTER, established in 2016, is a leading Korean music publishing company specializing in producing songs, OSTs, and managing copyrights. In 2024, PRISMFILTER cemented its prominence in the industry by producing chart-topping hits, including QWER’s “T.B.H”, which YouTube ranked as the number one most popular song in Korea for the year. Other major successes include (G)I-DLE’s “I Hate Being Sick” and TWS’s “The First Meeting Never Goes as Planned.” These mega-hit tracks dominated domestic music charts throughout the year, showcasing PRISMFILTER’s exceptional producing capabilities.
PRISMFILTER is also recognized for its innovative contributions to the entertainment industry. It served as the music director for Mnet’s Queendom Puzzle and launched the Reinterpretation project under its “Lift Initiative.” This expanded its creative portfolio. By consistently delivering high-quality productions for top-tier artists and projects, PRISMFILTER has solidified its position as a trendsetter in the music industry.
In addition to its significant commercial success, PRISMFILTER is celebrated for its unique ability to create emotionally resonant and memorable music. For example, the lyrics and melodies of QWER’s “T.B.H” captured widespread attention. The song’s raw yet relatable depiction of modern anxieties earned praise from critics and audiences alike. Similarly, (G)I-DLE’s “I Hate Being Sick” was lauded for its poignant exploration of emotional vulnerability. TWS’s “The First Meeting Never Goes as Planned” resonated with listeners through its heartfelt storytelling and innovative production techniques.
Collaboration Between PRISMFILTER and QWER
PRISMFILTER plays a pivotal role in the music production and artistic direction of the rising girl band QWER. The group’s debut single, Harmony from Discord, was entirely produced by PRISMFILTER’s in-house creators, under the leadership of lead producer Lee Donghyuk. This album, with its modern rock foundation and experimental sounds, received critical acclaim for its innovative approach. PRISMFILTER has continued to work closely with QWER on subsequent projects, including the group’s latest album, Algorithm’s Blossom.
Trust and Support From QWER Fans Toward PRISMFILTER
Fans of QWER have shown unwavering trust in PRISMFILTER’s producing expertise. Lead producer Lee Donghyuk has earned immense respect among fans for his role in shaping QWER’s distinct sound. Fans often use honorifics when referring to Lee and express strong preferences for PRISMFILTER to remain involved in QWER’s future musical projects. Their enthusiasm underscores the deep connection between QWER’s music and PRISMFILTER’s production capabilities.
PRISMFILTER’s Creative Innovation and Content Strategy
PRISMFILTER is not only focused on music production but also on creating unique, content-driven experiences that amplify its artists’ appeal. By positioning itself as a “content accelerator,” PRISMFILTER aims to maximize the synergy between music and storytelling. Collaborations with new media content studios, such as 3Y Corporation, have enabled PRISMFILTER to explore fresh avenues in entertainment, including their recent work with QWER. This approach sets PRISMFILTER apart as an innovator in the music and content industry.
Here’s a link to dcinside.
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I’ve been wondering who gathered all those internet streamers to form QWER! It’s insane. I heard only Chodan was a pro at instruments, but PRISMFILTER seems to have composed the songs and trained the members. That’s so cool!