Rosé and Bruno Mars collaborated on the duet “APT.,” a song inspired by a popular Korean drinking game. The music video showcased their playful interaction, contributing to its success on platforms like YouTube and Melon. This collaboration, set to feature on Rosé’s upcoming album “Rosie,” has raised expectations for more innovative projects between global stars.
Collaboration Between Rosé, Bruno Mars, and “APT.”
Rosé of BLACKPINK and Bruno Mars, a global pop sensation, surprised fans by releasing their first duet song, “APT.,” on September 18. The collaboration marks Bruno Mars’ debut partnership with a K-pop artist. According to Rosé’s agency, THEBLACKLABEL, the song has achieved impressive results on various charts. Its music video became the top trending video on YouTube, amassing 23.78 million views within just 22 hours of release. The song also climbed to the second spot on Melon’s Top 100 chart within 22 hours, eventually securing the top spot at noon on September 19, proving the song’s widespread appeal.
Music Video Success and Unique Features of “APT.”
The music video, which accompanied the song’s release, played a crucial role in its success. It showcased Rosé and Bruno Mars engaging in the “apartment game,” a popular Korean drinking game where participants stack their hands and remove them one by one while counting. This cultural touch resonated with viewers worldwide. The video, set against a vibrant pink backdrop, emphasized “BLACKPINK” themes, with Rosé and Bruno dressed in black. Their playful interactions and dance moves added charm, leading fans to react enthusiastically on social media. Many described the collaboration as entertaining and refreshing, with Rosé sharing a different, more adorable side than seen in her usual BLACKPINK performances.
Development of “APT.” by Rosé and Bruno Mars
Rosé revealed that “APT.” originated from a night when she introduced the “apartment game” to her team during a studio session. The fun atmosphere inspired her to start creating a song, which later included Bruno Mars’ input. The track, a dance song with catchy rhythms, was co-written by Rosé and Bruno, and Bruno handled the arrangement. The blend of their vocal styles, combined with retro 1980s-1990s vibes and early 2000s pop-rock influences, made the song addictive. The music video added humor and vibrant energy, featuring Rosé teasing Bruno as they played the game, enhancing the song’s playful and lighthearted tone. The collaboration allowed fans to witness unexpected sides of both artists, especially Bruno’s dance moves.
Rosé, Bruno Mars, and the Strategy Behind “APT.”
While the song’s creation seemed spontaneous, it was also a strategic project. Rosé shared that she introduced the “apartment game” to her team during a casual night out, leading to the song’s initial concept. The choice of a familiar Korean game was deliberate, capitalizing on the global popularity of K-culture, similar to the success of shows like “Squid Game.” The collaboration between two well-known stars from different musical backgrounds, coupled with a blend of Korean and Western elements, generated significant attention. Fans eagerly discussed the song’s success on platforms like MLBPARK, attributing its achievement to BLACKPINK’s global influence, the strategic collaboration, and the group’s popularity on YouTube.
Fan Reactions to “APT.” and YouTube Popularity
The announcement of the duet quickly spread, with Rosé even posting a photo with Bruno on her social media a day before the song’s release. She captioned it, recalling a night when she taught him the drinking game, adding to the anticipation. Bruno’s humorous comment on the post further fueled excitement among fans. Following the release, fans from various countries shared reactions online, with many enjoying the nostalgic blend of sounds and the unexpected collaboration. They also noted BLACKPINK’s established dominance on YouTube, where the group often surpasses other pop stars. Fans from countries like Indonesia and Thailand contributed to the high view count, highlighting the group’s far-reaching impact.
Future Prospects for Rosé, “APT.,” and Her Upcoming Album
“APT.” will be featured on Rosé’s first full-length album, “Rosie,” set to be released on December 6. Rosé actively participated in writing and composing all 12 tracks on the album, aiming to share her personal stories through the music. She previously achieved success as a solo artist with “On The Ground,” which entered the Billboard Hot 100 at No. 70. Since joining THEBLACKLABEL and signing with Atlantic Records, she has been preparing for more international and domestic activities. This latest collaboration with Bruno Mars has set high expectations, suggesting that the single will pave the way for more successful projects and increased visibility in the global music scene. Fans are excited to see what other unique collaborations might emerge from this partnership.
Here’s a link to MLBPARK.
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This girl is making history. It’s genius. She turned her favourite game into an bang on lyrics. I just can’t stop vibing on this song. Best collaboration of the year.