The Global Success of Rosé and the Cultural Impact of APT.

Rosé collaborated with Bruno Mars to release “APT.,” a song inspired by a popular Korean drinking game, leading to massive global success. The music video, which showcases Rosé playing the APT. game and preparing traditional Korean drinks, quickly garnered millions of views and topped Spotify charts. Fans worldwide are embracing both the song and its cultural elements, further boosting Rosé’s popularity.

The APT. Success of Rosé and Global Impact

Rosé of BLACKPINK recently released a pre-single titled “APT.” in collaboration with pop star Bruno Mars, and the song has been receiving an overwhelming response. Rosé explained that “APT.” is based on a popular Korean drinking game, introducing global audiences to Korea’s drinking culture. Released on October 18, the song and its music video gained instant traction, with the video surpassing 50 million views on YouTube within 24 hours. The song also climbed to the top of various music charts, ranking second globally on Spotify and fifth in the U.S. as of October 20. This success is especially significant, as it marks one of Bruno Mars’ fastest ascents to the top of Spotify charts.

The APT. Success of Rosé and Its Cultural Appeal

The “APT.” music video features Rosé and Bruno Mars engaging in a playful rendition of the APT. drinking game, a central theme of the song. The game involves participants stacking their hands while chanting “APT.” in sync. When a number is called, players must pull their hands out from the bottom of the stack, and the player whose hand remains at the designated level drinks. This simple yet engaging game is a popular pastime in Korea, particularly during social gatherings involving alcohol. In the video, Rosé is also seen preparing ‘So-maek,’ a mix of soju and beer, which further highlights Korean drinking culture. This fusion of traditional drinking games with modern pop music has piqued the interest of global audiences.

The APT. Success of Rosé and Her Culinary Skills

In addition to the music video, Rosé has caught the attention of fans with her cooking and drink-making skills. In a video uploaded to Vogue’s official YouTube channel, Rosé introduced her solo album while preparing So-maek. She explained that So-maek combines “so” from soju and “maek” from maekju (beer), and demonstrated how to mix them in her preferred ratio, even adding a spoon to create foam. After tasting her drink, Rosé expressed satisfaction with a joyful smile. She also shared her recipe for a spicy mayo sauce made with Cheongyang peppers and soy sauce, which she uses as a dipping sauce for dried squid, one of her favorite drinking snacks. Fans were also captivated by her preparation of kimchi fried rice in the same video.

BLACKPINK’s Global Influence and Rosé’s Personal Success

BLACKPINK continues to be one of the most popular girl groups worldwide. Their second world tour, which attracted 1.8 million fans, generated over 100 billion KRW in revenue, surpassing the previous record held by the Spice Girls. As BLACKPINK’s lead vocalist, Rosé has built a reputation for her powerful singing and international appeal. Raised in Australia and fluent in English, Rosé has captivated both Western and Asian audiences alike. Her recent solo album, which includes “APT.,” demonstrates her unique ability to combine personal experiences with her Korean heritage. Many fans were surprised and excited to see her introducing a Korean drinking game to a global audience, something few had expected.

Fan Reactions and Rising Popularity

Rosé’s fans have enthusiastically embraced “APT.,” praising its addictive melody and fun music video. The song has become a hot topic on Korean online communities like theqoo, where fans have been sharing their excitement and even quoting lyrics to show their love for the track. Many believe “APT.” has the potential to reach number one on global charts, including U.S. radio stations. Rosé’s popularity has also surged on social media, with her Instagram and YouTube follower counts rapidly increasing. The success of “APT.” not only highlights Rosé’s influence but also further solidifies BLACKPINK’s dominance in the global music industry.

Rosé, Bruno Mars, and “APT.” : A Surprise K-Culture Pop Hit

Rosé and Bruno Mars collaborated on the duet “APT.,” a song inspired by a popular Korean drinking game. The music video showcased their playful interaction, contributing to its success on platforms like YouTube and Melon.

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