Rosé of BLACKPINK has been named the new global ambassador for YSL Beauty, reflecting the brand’s bold and luxurious identity. Her fearless attitude and artistic influence align perfectly with YSL Beauty’s modern vision, as she prepares to debut in the upcoming Love Collection campaign. Fans are celebrating this reunion, reflecting on her past collaboration with YSL Beauty and speculating about its bright future.
Rosé Joins YSL Beauty as Global Ambassador
YSL Beauty, the couture cosmetics brand embodying “Young, Edgy, and Luxury,” has appointed Rosé of BLACKPINK as its ambassador. Known for her global influence, Rosé perfectly aligns with the brand’s bold and luxurious identity. Her recent appointment solidifies her standing as a global icon.
Artistic Appeal of Rosé Resonates with YSL Beauty
Following the release of her record-breaking debut album, Rosie, Rosé has captured worldwide attention. Her fearless, authentic, and confident persona, combined with her distinctive artistic vision, makes her a sought-after icon. YSL Beauty considers her the epitome of the modern woman, blending natural confidence with magnetic stage presence.
Rosé Expresses Excitement About Her New Role
Sharing her thoughts on becoming YSL Beauty’s ambassador, Rosé stated, “Beauty is my way of expressing individuality. To express myself without hesitation reflects YSL Beauty’s philosophy. I’m thrilled to embark on this journey as part of the YSL Beauty family.” She is set to make her first campaign appearance in the upcoming YSL Beauty Love Collection launch.
YSL Beauty Welcomes Rosé to Upcoming Campaigns
Stephan Bezy, International General Manager of YSL Beauty, expressed his admiration for Rosé, describing her as bold and modern. He noted that her powerful influence aligns seamlessly with the brand’s vision, making her an ideal partner for their new journey together.
Rosé’s Multifaceted Influence Extends Beyond Music
YSL Beauty highlighted Rosé’s impressive achievements, from being the first Asian artist to headline Coachella with BLACKPINK to topping Billboard charts as a solo artist. Her unique sense of style influences fashion and beauty trends, inspiring women worldwide. YSL praised her for embodying the spirit of modernity and creativity.
Korean Fans Celebrate the Return of Rosé to YSL Beauty
The announcement sparked excitement on Korean forums like MLBPARK, with fans reminiscing about Rosé’s past collaboration with YSL Beauty in 2021. Although she briefly left to join Sulwhasoo due to YSL Beauty’s acquisition by L’Oréal, fans speculated that YSL eagerly awaited the end of her previous contract to offer her an excellent new deal. Given her immense popularity from her role in APT., fans found these assumptions credible.
A Touch of Humor Amid the Excitement
Amid the celebration, fans joked about the similarity between YSL, the abbreviation for Yves Saint Laurent, and the initials of South Korean President Yoon Suk-yeol. This light-hearted humor added a playful twist to the otherwise jubilant response to the news.

Thank you so much for reading this post! I’d love to hear your thoughts, so feel free to share them in the comments!
Rosie is gorgeous❤