TXT and Deja Vu received critical acclaim, with the song named “Title Track of the Year” by Consequence. The group reflected on their success, including their unforgettable performances during their world tour and achievements on Billboard charts. Discussions have also emerged about TXT’s album sales strategies and HYBE’s positioning of their artists.
TXT and Deja Vu Earn Global Acclaim
TXT’s sixth mini-album, Minisode 3: Tomorrow, has garnered widespread acclaim, especially its title track, “Deja Vu.” On December 17, BIGHIT MUSIC revealed that “Deja Vu” was named the Title Track of the Year in Consequence’s 2024 K-pop Yearbook. The American music outlet praised the song as a quintessential representation of TXT’s identity, reminiscent of their earlier work. The track conveys a narrative of reunion, likening it to the sensation of déjà vu, and blends sorrow with exhilaration, showcasing TXT’s unique storytelling. Upon its release, the song received glowing reviews for its profound themes.
Consequence Recognizes TXT and Deja Vu as the Best of 2024
The group discussed “Deja Vu” during their appearance on The Kelly Clarkson Show in April. They described it as an unforgettable experience, highlighting Kelly Clarkson’s introduction of them as one of the “biggest K-pop groups on Earth.” The members expressed their gratitude for the recognition, emphasizing how performing the song live reinforced their commitment to excellence. “Deja Vu” also opened TXT’s third world tour, ACT: Promise. Reflecting on their performance at Madison Square Garden, a venue graced by legends like Elvis Presley and Taylor Swift, the group credited MOA fans for their support. They cherished these moments and shared their eagerness to reunite with fans worldwide.
Record-Breaking Sales and Chart Achievements
TXT achieved impressive milestones with Minisode 3: Tomorrow and The Name Chapter: Sanctuary. Both albums surpassed one million sales within a week of release, making TXT the first group to achieve five consecutive million-seller albums. On the Billboard 200, Minisode 3 debuted at No. 3 and remained on the chart for seven weeks, while Sanctuary entered at No. 2, maintaining its position for four weeks. Notably, Minisode 3 ranked second in U.S. physical CD sales during the first half of the year, selling 190,000 copies, according to Luminate. These achievements demonstrate TXT’s growing influence in the global music market.
Discussions Surrounding TXT and HYBE’s Strategy
TXT’s accomplishments have sparked discussions in online communities like MLBPARK. Some argue that TXT’s records stem from multiple album versions that pushed sales to their limits, contrasting this with BTS’s strategy of releasing fewer, high-priced albums. Critics have also noted that TXT’s achievements occurred while BTS members were fulfilling military obligations. Some speculate HYBE emphasizes TXT’s album sales to diversify its image, shifting focus from BTS’s dominance to prove the company’s overall strength to shareholders.
A Year Full of Gratitude and Optimism
Beyond chart successes and industry recognition, TXT described 2024 as a year of cherished memories. The members expressed heartfelt appreciation for MOA fans who made their journey extraordinary. As they wrapped up their reflections, they shared their excitement for future performances, saying, “We can’t wait to see you all again soon!” This lighthearted and optimistic note captures TXT’s commitment to their craft and their fans, leaving everyone eager for what lies ahead.
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This is only the start! Our love for TXT is deeper than the ocean. It’s a love that will never fade.