TXT fans initiated a truck protest to express dissatisfaction with HYBE’s lack of support and management issues. The protest demanded legal action updates, improved marketing strategies, and better artist support systems. Public reactions are divided, with some questioning the protest’s motives while others support the fandom’s concerns.
TXT Fans Organize Truck Protest Against HYBE
On January 10, TOMORROW X TOGETHER’s (TXT) fandom began a truck protest in front of HYBE’s headquarters. The protest highlighted dissatisfaction with the agency’s support for the group. Fans expressed frustration over what they called a “collapsed work system” and a lack of adequate support for the group. The protest follows months of growing discontent within the fandom.
Major Demands by the Fandom
Fans issued several demands to HYBE and Big Hit Music. First, they requested transparency regarding legal actions. They claimed that, despite numerous cases of defamation and harassment, the agency has not disclosed any updates on legal proceedings in six years. Fans demanded specific updates on investigations and legal outcomes by January.
Additionally, they called for more dedicated staff to handle the group’s official social media accounts. Fans noted frequent errors and a decrease in original content, attributing this to inadequate staffing. They also demanded stronger PR and marketing efforts to maintain TXT’s competitive edge.
TXT Fans Criticize HYBE’s Management Policies During Protest
The fandom criticized Big Hit Music’s ticketing policies, particularly the use of controversial systems like facial recognition and lotteries. They argued that these measures infringe on privacy and fail to address broader issues such as ticket scalping. Fans labeled these actions as outdated and short-sighted, especially in the evolving idol industry.
Another demand was accountability from HYBE executives, specifically calling for the resignation of Chief Producer Bang Sihyuk. Fans cited ongoing corporate scandals as reasons for this demand.
Truck Protest Highlights Concerns Over TXT’s Future
Fans urged the agency to consider the group’s long-term health and career stability. With TXT approaching their seventh year and contract renewal discussions, fans stressed the importance of a reliable and supportive management system. They requested transparent communication and better scheduling practices to ensure the members’ well-being.
Public Reaction to TXT Fandom’s Truck Protest
While the protest gained traction among TXT fans, some questioned its motives. Critics speculated that the timing of the protest, coinciding with HYBE’s legal battles involving Min Heejin, could indicate ulterior motives. These suspicions fueled online debates, with some accusing the protest organizers of targeting Bang Sihyuk for personal reasons.
The protest also faced backlash, with threats to expose the identities of the organizers. On platforms like instiz, however, the sentiment leaned toward supporting the fandom. This community, known for siding with Min Heejin in past disputes, criticized HYBE for alleged attempts to intimidate protest participants.
TXT’s Legacy and Growing Challenges
TXT, a five-member group that debuted under Big Hit Music in 2019, has amassed a dedicated international following. Members Yeonjun, Soobin, Beomgyu, Taehyun, and Huening Kai are known for their conceptual artistry and global appeal. However, recent controversies surrounding their management raise concerns about the group’s future trajectory.
As the fandom continues its protest, its actions highlight broader industry issues regarding artist management, corporate transparency, and fan-agency dynamics.

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Fans are angry because there has been no announcement about multiple cases of defamation and harassment. But shouldn’t this be discussed with the police first? I think the agency can only make an announcement after the police handle the cases.