Aespa took the top spot in the September 2024 girl group brand rankings, followed by IVE and LE SSERAFIM. Their brand reputation index saw a slight decline, while IVE and LE SSERAFIM experienced significant growth. Online discussions arose about NewJeans’ absence from the rankings, sparking debate over the ranking methodology.
Aespa’s Continued Dominance in Brand Rankings
Aespa maintained their top position in the September 2024 girl group brand rankings. According to big data analysis conducted by the Korea Corporate Reputation Research Institute, aespa ranked first, followed by IVE and LE SSERAFIM. The data collected between August 15 and September 15, 2024, amounted to 50.88 million pieces, a 0.24% increase from August’s 50.76 million pieces. The rankings were determined through participation, media, communication, and community indices.
Detailed Breakdown of Top 5 Brand Rankings, Led by aespa
Aespa, consisting of members Karina, Winter, Giselle, and NingNing, recorded a brand reputation index of 5.06 million, with participation at 124,100, media at 455,136, communication at 2,394,573, and community at 2,088,851. This was a 3.53% decline from their August score of 5.25 million. IVE, which placed second, achieved a brand reputation index of 3.61 million. Their index grew by 14.94% from August’s 3.14 million, with participation at 210,868, media at 681,448, communication at 1,033,185, and community at 1,683,298. IVE’s notable growth showcases their increasing influence.
LE SSERAFIM’s Rise in the September Brand Rankings
LE SSERAFIM, ranked third, achieved a brand reputation index of 3.57 million, an impressive 33.37% increase from August’s 2.67 million. Their participation score was 155,108, media at 471,909, communication at 1,370,107, and community at 1,570,307. This significant growth highlights their expanding presence in the industry. (G)I-DLE, placed fourth, also saw a notable rise in their brand reputation. Their September score reached 2.78 million, a remarkable 56.04% increase from August’s 1.78 million, reflecting their growing popularity.
Red Velvet’s Decline in the Brand Rankings Behind aespa
Red Velvet, consisting of Irene, Seulgi, Wendy, Joy, and Yeri, ranked fifth with a brand reputation index of 2.75 million. Their participation was 45,356, media at 740,386, communication at 963,587, and community at 1,002,913. However, this was a 9.53% decrease compared to August’s score of 3.04 million. Despite maintaining a strong position, the drop reflects a slight decline in their brand momentum.
Controversy Regarding NewJeans’ Absence
The release of these rankings sparked discussions in online communities, particularly on theqoo, where users questioned why NewJeans, a group with substantial influence in the K-pop industry, did not make the top 30. Some speculated that the absence was suspicious, especially given NewJeans’ significant presence in online mentions. Criticism also arose regarding the Korea Corporate Reputation Research Institute, with users questioning the transparency and consistency of their ranking criteria.
Despite the strong performances of top groups like Aespa and IVE, the conversation around NewJeans’ absence underscores the complexities and controversies in the idol industry’s brand evaluation system. As NewJeans continues to dominate public discussions, their exclusion raises questions about the transparency and fairness of these rankings.
Here’s a link to theqoo.
I appreciate you taking the time to read this post. Please share your thoughts in the comments!
aespa, you make our days brighter. Thank you for all you do!