HYBE is under fire after an internal report alleging the company’s involvement in reverse viral marketing was leaked online. The report, shared by a user claiming to be a HYBE employee, includes controversial evaluations of artists and industry figures.
Category: K-Pop
Coldplay and TWICE Collaboration at South Korea Concert
Coldplay will feature TWICE as special guests at their concert series in South Korea next April. Korean fans are surprised and excited, as major Western artists rarely collaborate with K-pop acts for live shows.
FIFTY FIFTY and Avokid: Insights from an Interview on “Gravity”
FIFTY FIFTY and Avokid captured public interest with “Gravity,” a track from the Love Tune album. In an interview, Avokid discussed the song’s unexpected success and the creative process behind it, revealing how it was completed within a day at a songwriting camp.
DAY6 Leads Genie Music Monthly Chart with Record-Breaking Hits
DAY6 ranked first on the Genie Music chart in October, holding its top spot for a second month with “HAPPY.” The band was the only artist with multiple top ten entries, including “Welcome to the Show” and “One Page.”
Global Success for aespa on Hanteo Chart Weekly Rankings
aespa and Rosé led Hanteo Chart’s October week 4 rankings, highlighting their global appeal. Both artists achieved high scores in the U.S., Japan, and China, reflecting Hanteo’s real-time global K-pop data analysis.
The Impact of the HYBE Internal Report on K-pop’s Global Image
The HYBE internal report has sparked widespread outrage with its harsh and occasionally personal critiques. Trust in HYBE and the entire K-pop industry has declined as executives reviewed the report weekly.
LE SSERAFIM and Billboard: Rising Success on Global Charts
LE SSERAFIM has maintained a strong presence on Billboard, charting eight consecutive weeks with their mini-album CRAZY. Their popularity extends globally, with CRAZY gaining on Spotify and re-entering the ‘Weekly Top Songs Global’.
Chodan Health Update: Acute Gastritis and Recovery Journey
Chodan faced a health setback due to acute gastritis, leading to her hospitalization on October 28. After four days of medical care, she has now been discharged, and fans continue to support her journey to recovery.
Rosé APT. Music Video Surpasses 200 Million YouTube Views
The Rosé APT. music video featuring Bruno Mars quickly surpassed 200 million views on YouTube, the fastest for any K-pop female soloist. It also debuted at 8th on the Billboard Hot 100, an unprecedented achievement.
FIFTY FIFTY Releases New “Gravity” Content Project
FIFTY FIFTY recently produced a special content project for “Gravity” in response to overwhelming fan requests. The high-budget clip reflects their agency’s commitment to quality, featuring CGI-enhanced footage to match music video standards.