The HYBE internal report has sparked widespread outrage with its harsh and occasionally personal critiques. Trust in HYBE and the entire K-pop industry has declined as executives reviewed the report weekly. This incident raises serious concerns about HYBE’s ethical standards and the potential long-term damage to K-pop’s global reputation.
Mounting Criticism Over HYBE Internal Report
Criticism has mounted regarding HYBE’s internal report, with many stating they are “utterly speechless” over its contents. Some have expressed that, while harsh criticism could be understandable if it reflected genuine efforts, this report was disappointing. HYBE’s weekly report, circulated among chief executives of subsidiary labels, ignited controversy after HYBE’s Chairman Bang Sihyuk’s email, instructing that more people be added to the distribution list, surfaced on the 30th. Despite CEO Lee Jae-sang’s public apology on the 29th, responses have been cynical, calling it an insufficient gesture.
Erosion of Trust in HYBE and K-pop Industry
The existence of this report alone was shocking. The discovery that top executives reviewed it weekly has shaken trust in the K-pop industry, particularly idol management companies. The report’s focus on “appearance critiques” has damaged HYBE’s reputation further. Industry insiders now question the company’s integrity and respect for the global artists they represent. One insider remarked, “Who are they to criticize others’ appearances?” This sentiment echoes the disbelief felt across the industry.
Resurfacing Accountability and Image Damage
Following HYBE’s apology, new details have linked Chairman Bang Sihyuk to the incident, prompting renewed calls for accountability. Already dealing with the NewJeans controversy and former ADOR CEO Min Heejin’s legal issues, HYBE is now facing a tarnished image as a company “lacking shame.” The leaked report has fueled speculation that the controversy might relate to the ongoing legal conflicts, raising concerns about the company’s internal control and potentially negating its achievements.
Concerns Rise Over K-pop Image Amid HYBE Internal Report
This incident has sparked concerns that HYBE’s actions might fuel broader criticisms of K-pop, questioning whether HYBE has undermined the industry’s reputation. Ethical breaches pose serious risks in pop culture, where public trust is paramount. While building trust requires time and effort, a downfall can occur swiftly. In Korean online communities, like theqoo, fans and members have expressed strong criticism. Some members have even mocked HYBE executives by uploading their photos in a form of retaliation, accusing HYBE of lacking commitment to K-pop. Many now hope that idol agencies mentioned in the report will pursue legal action against HYBE, leaving observers anxious to see how HYBE will address this unfolding crisis.
Here’s a link to theqoo.
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All I’m saying is, that it feels like HYBE has bullied the whole entire K-pop industry