Jeon Hongjun emphasized the significance of FIFTY FIFTY’s track “Gravity” in showcasing the group’s expanding artistic range. He explained that “Gravity” represents a bold, experimental direction for the group, setting it apart from typical K-pop girl group songs. Through this track and the new album Love Tune, FIFTY FIFTY aims to engage both mainstream audiences and niche music fans.
FIFTY FIFTY Prepares for Comeback with “Starry Night”
FIFTY FIFTY, featuring members Keena, Moon Chanelle, Hana, Yewon, and Athena, began warming up for their September comeback in late August with the pre-release track, “Starry Night.” This song not only revealed Keena’s fresh appeal but also highlighted the new members’ charms, making it a fitting prelude to FIFTY FIFTY’s return.
Jeon Hongjun Discusses the “Love Tune” Album’s Tracks, Including “Gravity”
ATTRAKT’s CEO Jeon Hongjun provided insights into the Love Tune album, which includes the title track “SOS” and other tracks like “Push Your Love” and “Gravity.” According to Jeon, “‘SOS’ and ‘Starry Night’ continue to reflect FIFTY FIFTY’s identity, similar to our previous hit, ‘Cupid.’ We included ‘SOS’ to reinforce this identity.” He added, “‘Push Your Love’ carries a lively pop feel, whereas ‘Gravity’ stands out as an experimental track—a style that other K-pop girl groups typically avoid.”
Jeon Hongjun Thoughts on the Unexpected Popularity of “Gravity”
Reflecting on the song’s growing popularity, Jeon shared, “I didn’t anticipate ‘Gravity’ would become this popular, but I knew fans of niche music would appreciate it.” He explained that Show! Champion requested FIFTY FIFTY perform “Gravity” live, which was not originally in the plans. “Initially, we intended only to perform ‘SOS’ in the second week of music shows, but Show! Champion specifically asked for ‘Gravity.’ So, we agreed and prepared the stage.”
FIFTY FIFTY’s Dedication to Their Fans and Preparation for “Gravity” Performance
Jeon highlighted how their readiness allowed them to perform “Gravity” live despite it being an album track. “We prepared choreography for all four songs on this album. In K-pop, performances are essential,” Jeon emphasized. “We wanted to show our gratitude to fans who waited for us by ensuring every song could be performed live.” He acknowledged the hard work of FIFTY FIFTY members and staff in bringing these performances to life, adding, “The team put in significant effort to prepare for all stages, reflecting our dedication to delivering quality performances.”
Jeon Hongjun Vision: Expanding FIFTY FIFTY’s Musical Range with “Gravity”
“Gravity” became a talking point among fans on community platforms like MLBPARK, where many praised the high notes and the unique vocals of each member, particularly Moon Chanelle’s soaring high notes and the complementary tones of other members. Due to the positive fan response, ATTRAKT even released a special clip of “Gravity” on YouTube, showing their commitment to engaging with fans. Jeon commented on FIFTY FIFTY’s musical direction: “We wanted to showcase the diversity of what our group can do. Going forward, we plan to include at least one experimental track on each album, aiming to offer a fresh side of FIFTY FIFTY.”
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No way, Gravity was experimental? That’s so cool! This song definitely put Chanelle in the spotlight. I’m a new fan thanks to this track.