Jessica Chinese fandom recently sparked controversy by installing numerous congratulatory banners for her debut anniversary in front of SM Entertainment building, even though Jessica left the company a decade ago. The action drew mixed reactions online, with many questioning the relevance of celebrating Jessica’s past association with SM Entertainment. The situation has been linked to Jessica’s autobiographical novel “Shine,” which depicted SM Entertainment in a negative light, further complicating her ongoing relationship with the company.
Unusual Fan Behavior of Jessica Fandom
The fan behavior of Jessica, a former member of the girl group Girls’ Generation, has become a hot topic. On August 5th, an online post quickly spread, revealing that Jessica’s Chinese fandom had installed approximately 60 congratulatory banners for her debut anniversary in front of her former agency, SM Entertainment’s building. The banners featured the message “Congratulations on your 17th debut anniversary, Jessica.”
Chinese Fandom’s Celebratory Event
Last month, Jessica’s Chinese fandom announced through personal channels about the 17th debut anniversary event. As part of the event, they placed banners with congratulatory messages in front of SM Entertainment’s building in Seongdong-gu, Seoul. Jessica left SM Entertainment and Girls’ Generation 10 years ago. She had a glamorous debut as a member of Girls’ Generation in 2007 but officially left the team in 2014.
Negative Reactions on Online Communities
When this news was posted on Korean communities like theqoo, instiz, and Nate Pann, it received negative comments. Girls’ Generation fans remarked, “Even ten years can change a lot, so it’s hard to understand this behavior.” They added, “If they wanted to celebrate Jessica’s debut, they could have placed the banners near her current agency.”
Current Location of SM Entertainment
Currently, SM Entertainment’s building is located in Seongsu-dong, Seoul. During Jessica’s tenure at SM, the building was in Cheongdam-dong, making it unlikely that Jessica has ever been to the Seongsu-dong location. This raises questions among theqoo members about why the Chinese fandom chose this spot for the banners.
Fan Reactions and Opinions
Members of theqoo cannot understand why Jessica’s Chinese fandom has lingering attachments to SM Entertainment, given that Jessica left the company voluntarily and has worked elsewhere for a longer period than she was at SM. The majority opinion is that the Chinese fandom’s actions do not benefit Jessica.
Impact of Jessica Autobiographical Novel
theqoo members attribute the fandom’s actions to Jessica’s autobiographical novel “Shine,” where she depicted herself as a victim of SM Entertainment. This portrayal seems to have infuriated her Chinese fans, leading to their extreme actions. Interestingly, the novel garnered little attention in Korea.
Jessica’s Struggles After Leaving SM Entertainment
The root cause of these events appears to be Jessica’s limited success in her solo career after leaving SM Entertainment. If Jessica had succeeded independently, her Chinese fans likely wouldn’t harbor resentment towards SM. Being an American, Jessica reportedly had some mismatches with the Korean agency since her Girls’ Generation days. Now, after 10 years, it’s hoped that she can navigate her path successfully on her own.
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Will always be my little Princess Jessica, promise me to be happy and healthy at all times