LE SSERAFIM made history at the 2024 EMA by becoming the first K-pop girl group to win the “Best Push” award. They also received nominations in the “Best New” and “Best K-Pop” categories, delivering an impressive live performance. Fans on MLBPARK praised their EMA stage but noted differing reactions to their song “CRAZY” between international and Korean audiences.
LE SSERAFIM Makes History at the 2024 MTV EMA
LE SSERAFIM became the first K-pop girl group to win the “Best Push” award at the 2024 MTV Europe Music Awards (EMA) held in Manchester, UK, on November 10. Group members Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae received the honor, which highlighted their international popularity. LE SSERAFIM competed against acclaimed global artists, including Chappell Roan, Teddy Swims, and Laufey, to ultimately claim the title, marking a milestone achievement for K-pop in Europe.
Emotional Acceptance Speech and Gratitude to Fans
During their acceptance speech, LE SSERAFIM expressed their gratitude for the support of their fans. The group shared how surprising it was to perform in the UK for the first time and then to receive such a prestigious award. They credited their fans for this achievement, stating that their journey and this win were only possible due to their fans’ constant encouragement. The group dedicated the award to those who have supported them and pledged to continue making their fans proud.
LE SSERAFIM Earns Multiple Nominations at EMA
Aside from winning “Best Push,” LE SSERAFIM also received nominations for “Best New” and “Best K-Pop.” As a featured performer, the group’s live stage was highly anticipated by UK media. BBC described LE SSERAFIM as a group making significant strides in the US and anticipated a sophisticated and polished performance from them. Rita Ora, the event host, highlighted their rehearsal as particularly memorable, remarking in an interview that LE SSERAFIM’s stage was a standout and urging audiences to look forward to their performance.
Impressive EMA Performance of LE SSERAFIM and MLBPARK Reactions
LE SSERAFIM took the stage with 20 local dancers for “Chasing Lightning,” featuring voguing dance moves, and later performed their title track, “CRAZY,” engaging the UK crowd with dynamic choreography. Fans on the Korean community MLBPARK praised their EMA performance, especially impressed by the enthusiastic response from the British audience. While the performance of “CRAZY” was widely praised overseas, MLBPARK users observed that it received a more lukewarm response domestically. In Korea, the song’s streaming success was modest, sparking debates over its style, which emphasizes beat-driven melodies over vocal lines. Some commenters suggested that this style may appeal more to international audiences, as Korean listeners tend to prefer melody-focused tracks.
Hopes for Future Music that Appeals to Both Korean and International Fans
On MLBPARK, fans expressed hopes for future LE SSERAFIM releases that resonate with both domestic and international audiences. Fans discussed how rhythm-heavy tracks like “CRAZY” seem more popular abroad, while Korean listeners often prefer melody-oriented music. Nevertheless, LE SSERAFIM supporters look forward to the group’s next steps, hoping for songs that can bridge musical tastes. With recent achievements at the 2024 MTV EMA and previous recognition at the MTV Video Music Awards, LE SSERAFIM’s global reach continues to expand.
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Le Sserafim is killing it on the global stage! So proud of them!