LE SSERAFIM achieved remarkable success in Japan, including winning a Special International Music Award at the Japan Record Awards. They dominated Billboard Japan charts and broke streaming and YouTube view records, showcasing their growing influence. Despite facing baseless criticism, they overcame challenges to solidify their reputation as global artists.
LE SSERAFIM Performing at Japan Record Awards
LE SSERAFIM will appear at the 66th Japan Record Awards, airing on December 30 at 5:30 PM (JST) on TBS. The Japan Record Awards, organized by the Japan Composers’ Association, is Japan’s longest-running and most prestigious music awards ceremony, established in 1959. LE SSERAFIM received the Special International Music Award this year and will perform at the event as awardees. Their performance will feature “CRAZY -Japanese ver.-,” the Japanese adaptation of their Korean hit “CRAZY” from their fourth mini-album. The Japanese version recently climbed to third place on the Billboard Japan Hot 100, marking its highest chart position to date.
Success of LE SSERAFIM in Japan Billboard Charts
LE SSERAFIM achieved significant milestones in Japan this year, including dominating the Billboard Japan charts and hosting a fan meeting with 80,000 attendees. Their first album track, “Eve, Psyche, and the Bluebeard’s Wife,” surpassed 100 million streams, earning a Platinum certification. Additionally, the music video for “CRAZY,” released on August 30, reached 100 million views on YouTube within four months, demonstrating enduring popularity. This marks their eighth music video to exceed 100 million views, including “ANTIFRAGILE,” which surpassed 200 million views.
Inspiring Message in the “CRAZY” Music Video
The “CRAZY” music video portrays a message of breaking free from monotonous routines, encouraging viewers to embrace spontaneity and joy. The members stand out in a world of uniformity, inspiring others to join them in dancing and celebrating life. With its striking visuals, the video earned a spot in Teen Vogue’s “15 Best K-pop Music Videos of 2024.”
Overcoming Online Criticism with Remarkable Achievements
LE SSERAFIM faced significant online backlash, including accusations of poor singing skills and baseless claims of being pro-Japanese due to having Japanese members and a photo taken with Mount Fuji. Despite these challenges, they achieved remarkable success, silencing critics and earning widespread praise. A notable post on the Korean platform instiz suggested the public owes LE SSERAFIM an apology for doubting their potential. Their achievements highlight the diminishing impact of malicious comments, especially those originating from certain online communities.
Here’s a link to instiz.
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I like other K-pop idols too, but this group is my oshi. Their cute looks always heal my heart