LE SSERAFIM has hit their seventh 100-million-view milestone on YouTube with the music video for “EASY,” showcasing their growing popularity. The R&B-inspired video, directed by Nina McNeely, features striking visuals filmed in Los Angeles. Fans largely celebrated the achievement, but some expressed criticism, reflecting ongoing rivalries within K-pop fandoms.
LE SSERAFIM Reaches Seventh YouTube 100-Million-View Milestone
K-pop group LE SSERAFIM has achieved their seventh music video with over 100 million views. On November 4 at around 4:20 PM KST, the music video for “EASY,” the title track from their third mini-album released on February 19, surpassed 100 million views on YouTube.
The “EASY” Music Video: A Captivating Production
“EASY” is an R&B-style song with a catchy vocal line and addictive melody. Nina McNeely directed the music video, shooting it in Los Angeles. She has collaborated with artists like Doja Cat and The Weeknd. The video features striking visuals, including a grand stone building contrasted with neon signs, sculptures, and chiffon curtains projecting the members’ faces. These elements create a memorable impression.
LE SSERAFIM Record-Breaking Journey on YouTube
With “EASY” reaching 100 million views, LE SSERAFIM now holds seven videos that have crossed this milestone. This record includes their debut song “FEARLESS,” the title track of their second mini-album “ANTIFRAGILE,” their first full-length album’s title track “UNFORGIVEN (feat. Nile Rodgers),” as well as other popular tracks such as “Eve, Psyche & The Bluebeard’s Wife,” the English digital single “Perfect Night,” and “Smart” from their third mini-album.
Upcoming MTV EMA Appearance
On November 10, LE SSERAFIM will perform at the 2024 MTV Europe Music Awards (EMA). The event, one of Europe’s biggest music award shows, will be held in Manchester, UK. The group is nominated in three categories: “Best New,” “Best Push,” and “Best K-Pop,” highlighting their growing global recognition and popularity.
Fan Reactions to LE SSERAFIM YouTube Success and Growing Rivalries
When this news reached Korean online communities, most fans congratulated LE SSERAFIM. However, since Min Heejin publicly criticized LE SSERAFIM, some NewJeans fans developed negative feelings toward the group. A minority of these fans downplay LE SSERAFIM’s achievements, attributing their success to heavy promotion or criticizing their Coachella performance. Ironically, while NewJeans fans condemn negative comments toward their own group, they actively post negative remarks about LE SSERAFIM.
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Im so in love with this song and the whole album has a dreamy, mermaid vibe with soothing vocals and beautiful colors in the mv. Great job once again Le sserafim. I hope we get more songs like this from you more.