SM Entertainment and aespa have teamed up with ANDAASH to release a new AirPods case collection, featuring designs inspired by aespa’s symbols. The collection includes four unique cases, each representing one of the aespa members, and also features dolls designed to resemble them. The release has sparked excitement in female communities, while male communities have shown less interest.
SM Entertainment Collaborates with ANDAASH on AirPods Case
SM Entertainment has partnered with ANDAASH to launch a special AirPods Pro and AirPods Max case collection. These cases are inspired by aespa, featuring designs that reflect the group’s unique concept, including aespa’s signature metallic aesthetic. There are four different versions, each representing the individual symbols of aespa members Karina, Winter, Giselle, and Ningning. The news of this collaboration has sparked varied reactions in online communities, revealing interesting differences between male and female users.
FMKorea’s Reaction to SM Entertainment and ANDAASH
In the male-dominated FMKorea community, users questioned the identity of ANDAASH and focused more on SM Entertainment’s decision to collaborate with a case company rather than Apple. Few expressed interest in purchasing the product, noting that the aespa-themed design might appeal more to women. The community’s reaction was largely indifferent, with comments suggesting that while the case may be suitable for female fans, it lacked appeal for men.
Female Communities Excited About SM AirPods Case
In contrast, female communities were thrilled by the new aespa AirPods case. Many expressed their desire to buy it, with some stating it was the best AirPods case they had ever seen. Even non-aespa fans were excited about the design, which perfectly captured aespa’s metallic aesthetic. The four unique designs, each inspired by a different aespa member, appealed to fashion-conscious women. Many users felt the product was trendy, and even those without AirPods wished they could own the case.
SM Delivers aespa AirPods Case with aespa-Inspired Dolls
SM Entertainment also introduced aespa-inspired dolls to promote the AirPods case. Each doll was designed to resemble one of the aespa members, further highlighting the connection between the group and the product. The dolls received positive feedback on the instiz forum, where users praised their accuracy and creative design. Fans felt that both the dolls and the AirPods cases captured aespa’s cool, futuristic vibe.
SM Entertainment’s AirPods Case Strategy Impresses Fans
As excitement continued, fans praised SM Entertainment for understanding what their audience wants. Fans who had purchased previous aespa merchandise, like CDs or hair clips, were satisfied with those products and anticipated the same for the new AirPods case. SM’s ability to produce trendy, fan-driven merchandise once again cemented its reputation as a leader in the industry. This collaboration with ANDAASH showed how well SM knows its fanbase, delivering products that satisfy both fashion and fandom.
I appreciate you taking the time to read this post. Please share your thoughts in the comments!
OMG, I NEED this! Galaxy version, please?