LE SSERAFIM aims to strengthen their presence in the Japanese market with their third Japanese single, CRAZY. Their promotional efforts include a nostalgic performance video, pop-up events in Tokyo and Osaka, and large-scale advertising campaigns. Despite mixed online reactions, their growing popularity showcases their rising influence in the global music industry.
LE SSERAFIM Expands Presence in the Japanese Market with CRAZY Single
LE SSERAFIM released their third Japanese single CRAZY on December 11. The title track, CRAZY – Japanese ver.-, is a reinterpretation of their Korean song from the mini 4th album. This track achieved global recognition, appearing on the US Billboard Hot 100 and UK Official Singles Chart. Within an hour of its release, the Japanese version topped the real-time chart on AWA, signaling a strong start for the group in Japan.
Performance Video Highlights LE SSERAFIM and Japanese Market Appeal
The performance video for CRAZY – Japanese ver.- debuted on HYBE Labels’ YouTube channel. It featured LE SSERAFIM performing voguing choreography amidst nostalgic settings like street food stalls and PC rooms, reminiscent of the 2000s. The sleek, stylish moves contrasted with the retro backdrop, creating an engaging visual experience that left fans impressed.
LE SSERAFIM Captivates Japanese Market Through Promotions and Pop-Up Events
From December 11 to 22, LE SSERAFIM will host pop-up stores in Tokyo and Osaka. These events aim to provide fans with unique experiences and exciting merchandise. Simultaneously, their images are displayed across major Tokyo landmarks, including Shibuya and Shinjuku, as part of various advertising campaigns. Their promotions extend to being featured in year-end campaigns for local department stores, further boosting their visibility in Japan.
Packed Schedule of Performances and Global Presence
LE SSERAFIM’s promotional activities include appearances on major Japanese music programs, such as Fuji TV’s FNS Music Festival and NHK’s Venue101 Kohaku Special. Notably, they are invited to NHK’s Kohaku Uta Gassen for the third consecutive year. Their domestic and international engagements include performances at KBS2’s Music Bank Global Festival in Japan, SBS’s Gayo Daejeon, and the Asia Artist Awards, showcasing their relentless efforts to connect with fans worldwide.
Mixed Reactions Online Highlight LE SSERAFIM’s Rising Influence
News of their success sparked celebratory comments in Korean online communities like MLBPARK. Fans praised the creative PC room concept and unique visuals of the music video. However, some users on platforms like Nate Pann continued to post negative remarks. Despite this, many believe such criticisms no longer impact LE SSERAFIM’s growing momentum. Their popularity continues to overshadow detractors, reflecting their rising dominance in the industry.
Here’s a link to MLBPARK.I appreciate you taking the time to read this post. Please share your thoughts in the comments!
Everyone looks so good, and the Japanese version of the song is amazing! At this moment, I’m wondering if this song might be performed at the Red and White Song Battle. I’m excited!